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The Story of Divine Cashmere

"In that moment, something clicked: one beautiful coat can say everything, without saying a word"

"Each piece moves with you, wraps around you, and becomes part of your story."

"Because true luxury doesn’t shout. It whispers. It moves. And, most of all, it makes you feel divine - every single day."

Inspiration

"In that moment, something clicked: one beautiful coat can say everything, without saying a word"


The idea for Divine Cashmere was born long before the boutique ever opened its doors. It began with a young Daniele Chemla, captivated by the elegance of Catherine Deneuve in The Last Metro - wrapped in a fur coat, effortlessly graceful, mysterious, and undeniably feminine.

Woman standing in a modern living room wearing a gray poncho.

Creation

"Each piece moves with you, wraps around you, and becomes part of your story."


Years later, Daniele began her fashion journey in a small Kensington showroom. With a sharp eye for design and an unwavering passion for style, she set out to create coats that blend timeless glamour with modern practicality - pieces designed to empower women and elevate the everyday. More than 25 years on, Divine Cashmere has become a beloved Chelsea boutique, renowned for its luxurious cashmere and fur collections.

Vision

"Because true luxury doesn’t shout. It whispers. It moves. And, most of all, it makes you feel divine - every single day."


Daniele continues to work closely on every design, collaborating with the finest artisans in Italy to ensure every detail reflects her vision - from the cut and drape to the way each piece makes a woman feel. Our coats are soft, flattering, and easy to wear - yet always with that little something extra: a perfect silhouette, a subtle detail, an unmistakable air of refinement.

Come and visit our beautiful flagship to discover our luxury collections first hand. You can also follow us on Instagram, where we share all of our latest news, collections, and promotions.